Which concept involves managing a favorable image of a company and its products through earned media exposure?

Which concept involves managing a favorable image of a company and its products through earned media exposure?

• A. Publicity
• B. Public relations
• C. Advertising
• D. Sales promotion

Answer: (B)

Public relations focuses on shaping how the public views a company and its products by earning media exposure—coverage that comes from journalists and third parties rather than from paid ads. This earned coverage tends to boost credibility because it isn’t directly created by the company. PR involves planning and managing communications, media relations, and activities that build a positive reputation over time, including crisis handling and community engagement. Advertising is paid media where you control the message, publicity is the exposure itself (often a part of PR but not the full discipline), and sales promotions are short-term incentives to boost sales. So the concept described is public relations.

Public relations focuses on shaping how the public views a company and its products by earning media exposure—coverage that comes from journalists and third parties rather than from paid ads. This earned coverage tends to boost credibility because it isn’t directly created by the company. PR involves planning and managing communications, media relations, and activities that build a positive reputation over time, including crisis handling and community engagement. Advertising is paid media where you control the message, publicity is the exposure itself (often a part of PR but not the full discipline), and sales promotions are short-term incentives to boost sales. So the concept described is public relations.